HUSSLE

Brand identity for on-demand gym marketplace, Hussle (formerly PayAsUGym). Inspired by the lives their users; fast-paced and full of energy, the identity uses a line device to connect the moments in peoples’ days. The line informs the angular graphic system, visually connecting the identity from the app to OOH and everything in between.

Role: Design Director, Onwards

Featured on Brand New

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CREDITS

Photography: MATT DAVIS
Typography: SWISS TYPEFACES
Digital Design: SIMON STEVENS

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