XFINITY BLACK EXPERIENCE

In response to tragic deaths of George Floyd, Breonna Taylor, Ahmaud Arbery and the rise of the BLM movement, Comcast decided that it needed to help amplify and champion the voice of the Black community by creating a new channel for their online platform Xfinity.

The Black American Experience is filled with diverse stories and a vibrant culture. We celebrated this through the idea of ‘Every Story,’ creating a bold and expressive visual language system that frames the content with positivity and vibrancy.

Role: Design Director — Sky Creative